Champions! How Starlight scored #1 for supporter engagement
(and you can too)
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Speakers
Steven Dodds, Manager Director, Beautiful Insights: Steven is an experienced researcher and communication strategist with 25 years in the field, the last 15 of which have been working primarily with charities in the UK, Europe and Australia.
Joan Middleton, Digital Fundraising Manager, Starlight: Joan is an accomplished senior marketer with extensive experience in both above- and below-the-line campaign management across the charity and publishing sectors. Her work has spanned the UK, Australia, New Zealand, and South Africa, bringing a global perspective to audience engagement, donor experience, and campaign innovation.
Paul Seabrook, CEO, Beautiful Insights: Paul Seabrook started his marketing career in the automotive industry. He witnessed first-hand the power of research when involved with the launch of challenger brand Daewoo. A car company that asked what its customers wanted, this approach resulted in the UK’s most successful car launch.
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