Who was the host?
ActionAid UK and Laptitude Festival. ActionAid UK is an international charity that works with women and girls living in poverty. Their dedicated local staff are changing the world with women and girls. They work to end violence and fight poverty so that all women, everywhere, can create the future they want.
Latitude Festival and ActionAid have been doing good together for six years with a goal to inspire festival-goers to stand up for the rights of women and girls around the world.
What was the event and why was it hosted?
Stand Up With Women event in January 2021 brought together some of the best comedians from the UK and Nigeria for a virtual stand-up comedy to raise money for ActionAid UK’s vital work to end violence and fight poverty for women and girls.
The event was planned to help ‘to beat the January blues’, and get attendees laughing together from their lounges. Comedians included Jo Brand, Rosie Jones, Shazia Mirza, Kelly Convey and Lepacious Bose.
Amidst the Covid-19 pandemic “Stand Up with Women” was curated for a virtual audience.
What did they do?
Stand Up With Women streamed well-known comedians live into attendees homes for an evening of laughter, silliness and fundraising. It was a ticked event, with opportunities for the audience to donate to support ActionAid UK’s vital work as the evening progressed.
What did they achieve?
Over 2,000 people attended the evening, and by the end of the show £25,221 was raised! Money raised from the event would support ActionAid’s vital work in over 40 countries so that all women, everywhere, can create the future they want.
Why did we love it?
We loved the use of comedy at a trying time to bring people together and raise money for an important cause. The women-led comedy lineup was a perfect tribute for the cause. And at a time when individuals weren’t able to meet in-person, the evening brought joy and laugher by bringing people together virtually. Thanks to the power of virtual, there were certainly attendees present who wouldn’t have been able to be there if it had been a physical event; a further testament to the organisations.