CHOOSE YOUR SESSION:

ROOM ONE – Empowering Beneficiaries to Play an Active Role in Fundraising – Hayley Everett, Head of Fundraising & Communications, Trevi and Tammy Lewis, Blossom Support Practitioner, Trevi

In this session, we address a common concern: how can charities involve beneficiaries in fundraising without feeling like they’re taking unnecessary risks? Some charities feel protective about targeting fundraising asks to their beneficiary audience. However, involving beneficiaries can transform fundraising efforts, strengthen relationships, and elevate the impact of your organisation’s mission. We’ll explore practical strategies to help you feel confident advocating for beneficiary involvement in fundraising to your management team, armed with compelling reasons why it’s a valuable step forward. By directly engaging beneficiaries, charities can shift from a top-down model to one that is collaborative, empowering, and truly reflective of the people they aim to serve. This approach not only honours the voices and experiences of beneficiaries but also enhances the authenticity and effectiveness of fundraising efforts.

You will leave equipped with:

• Practical tools and strategies to involve beneficiaries confidently in your fundraising efforts.
• Persuasive arguments to convince management of the benefits of this approach, backed by success stories and evidence.
• Guidance on best practices for safeguarding, communication, and ethical considerations to ensure a respectful and empowering process.

Join us to gain the knowledge and confidence to advocate for and implement beneficiary involvement in fundraising, transforming how your charity connects with its supporters and those it serves.

OR

ROOM TWO – How to create a collaborative fundraising strategy that doesn’t languish on a shelf – Mike Zywina, Lime Green Consulting

We can probably all remember a time when we saw a new strategy launched with much fanfare, the product of many exciting conversations about the future, and then…nothing. The strategy went to its final resting place in a dusty drawer or a dark corner of your shared drive, and everybody went back to their daily business as if nothing had changed. This is always extremely frustrating, given the time we invest in creating a strategy and the potential for it to transform your fortunes, if people get behind it. This session will explore how to create a fundraising strategy that is a valuable ongoing resource and guiding document. We’ll be covering two important aspects to this:

• How to design a collaborative strategic planning process that involves your wider team in creating your fundraising strategy
• What to do after your fundraising strategy is finished, to ensure your team are engaged and involved

OR

ROOM THREE – The most powerful thing a fundraiser can do: mastering your story – Mark Preston – Start Bay Enterprises Ltd

‘The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come’ (Steve Jobs). This session will explain the critical importance of story in a market place that is buzzing with more communication than anyone can handle. You’ll hear some powerfully communicated stories as well as learning how to construct your story and use it to improve engagement and results.