George Collins, Chair, The Lotteries Council

George Collins, is a digital B2C acquisition specialist [he would prefer the word trailblazer!]. George has worked with several charities over the last 7 years, launching and growing sustainable gaming programmes through digital and offline media. He gets particularly excited about anything related to the Society Lottery space – George is the Commercial Director at CFP Lottery & Raffles (a well-regarded External Lottery Manager) and CEO of Navigator (high growth digital acquisition agency specialising in Prize-Led fundraising). He has been involved with the Council since 2018, initially supporting the Public Affairs Committee, and became a Board Director in 2018 representing Heart Research Institute and took on the role of Vice Chair in 2020. His areas of specialism are launching or scaling weekly lotteries, Paid Advertising, Social Media Marketing, Budgeting, Content Strategy and Lead Generation.