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Tenovus Cancer Care: Lovelight Christmas Concert
December 2020
Who was the host?
Tenovus Cancer Care is a Welsh cancer charity that give hope, help and a voice to anyone affected by cancer, in and around the community. Through their support and services, they empower cancer patients and their loved ones and champion their needs by campaigning for better treatments, outcomes and health across the nation.
What was the event and why was it hosted?
Lovelight has become a key celebration at Tenovus Cancer Care. These special Christmas concerts are designed to support people affected by cancer and give families and friends an opportunity to come together to remember and celebrate loved ones affected by cancer.
Taking into account the safety of Tenovus Cancer Care supporters and event attendees, the Lovelight Christmas concerts had to take place online for the first time ever. Hosted by Wynne Evans, the event featured performances from the Sing with Us Virtual Choir, as well as musical performances from supporters, local musicians and schools.
What did they do?
Tenovus Cancer Care pulled together choir recordings along with specially filmed pieces from various musicians and singers. Their Sing with Us choirs (open to anyone affected by cancer) continued virtually throughout the pandemic, and recorded songs and a candle-lighting ceremony specially for the event.
Using Fundraising Everywhere to edit these together, Tenovus Cancer Care had a live host who seamlessly introduced the pre-recorded songs while interacting live with attendees in the chatbox, giving live updates on the total funds raised throughout the night.
What did they achieve?
From the sale of tickets priced at £10, sponsorship and a drive for donations on the night, the Lovelight Christmas concert raised approximately £7,000.
But even more, the event connected supporters who have been affected by cancer. Although virtual events are often seen as the fall back option, this event was another reminder that bringing your event online allows attendees to attend when they otherwise may have been unable to travel.
Why did we love it?
We loved the integration of online and offline, linking a small pack posted to each attendee with the virtual event itself. Registered attendees were posted a programme for the evening, a candle and message of love to hang on their tree at home.
During the evening there was a chance to write a message on a virtual wall displayed during the event. Attendees honoured loved ones they had lost as well as cancer survivors through messages and photos.
One particularly striking moment in the event was a minute silence where attendees were encouraged to light their candles and pause to reflect and remember. At the same time, volunteers, staff and supporters were shown on screen doing the same.