Three Strategic Shifts in Fundraising
Unlocking Opportunity Audiences, Mid-Value Donors, and Ethical Giving
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Speakers
Anjali Bewtra, Senior Director, Global Strategy & Insights, Blue State
Anjali brings over two decades of experience in senior strategic leadership within the NGO and commercial sectors, having worked both agency and client side.
She has held senior roles in-house at British Red Cross as Head of Digital Marketing, at Save the Children UK as Head of Digital Engagement, and in fundraising roles at Breast Cancer Care and Scope.
Agency experience prior to Blue State includes Havas, JWT and Ogilvy (based in London and Singapore) whereby she supported clients such as Unilever, British Telecom, Vodafone and JDE in a range of strategic capacities.
At Blue State Anj drives key strategic projects with NGOs helping them transform their communications and fundraising work, from organisational consultancy to implementation.
Nathalie Ormrod, Senior Director, Global Media, Blue State
Nathalie is Media Director at fundraising and engagement agency Blue State – advising organisations from UNHCR to Save The Children, UNICEF and many others on programmes in over 20 countries. She leads her team to build marketing and fundraising strategies that deliver growth, ensuring planning activity meets business objectives and is centred on audience insight.
With over a decade of experience in planning and delivering marketing strategy, her portfolio covers both the private and public sectors, with a heavy weighting in the charity sector.
Prior to joining Blue State she spent over 4 years at Unicef UK as a Digital Marketing Strategist, working across the organisation to instil best practice planning and activation across all channels, through their Brand Marketing, Digital Fundraising, Digital Advocacy and more.
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