Whilst we are beginning to see a return to in-person fundraising, now is not the time to abandon virtual events. Virtual events allow you to reach wider audiences, be more accessible and see a greater return on investment. The future is hybrid.

When planning your next virtual event, you’ll need a quick, easy and contactless metric like Text Giving to enable your supporters to donate.

Here are 5 ways in which you can incorporate Text Giving into your virtual event.

  1. Add Text Giving to an Online Broadcast

Text Giving is the perfect donation metric for an online broadcast, as it allows your supporter to quickly donate without having to click away from the broadcast. They just grab their phone, send a text and they are done!

For some inspiration, check out the National Theatre at Home campaign, which enabled fans across the globe to tune in for some classic West End performances. The shows were broadcast for free with fans able to text to make a donation if they enjoyed what they saw – meaning world class theatre was available to all.

  1. Create a Virtual Bucket Collection

Bucket collections are one of the first things that come to mind when you think of fundraising! You can use our template to create a virtual alternative, which works perfectly at a virtual event or for a social media campaign.

Even for in-person fundraising, the advice from the Fundraising Regulator and Chartered Institute of Fundraising suggests that you should review how you accept and handle donations to ensure social distancing and good hygiene practices. So a Text Giving keyword also works for an in-person bucket collection.

  1. A Simple Donation Metric for a Viral Campaign

Teesside Hospice partnered with footballer Ben Gibson on the ‘26 Keep Up Challenge’. Participants attempted 26 keep ups with a football, donated £5 and nominated 5 friends. Text Giving provided the perfect donation metric, as it’s quick, easy to communicate and supporters could share a screenshot of the confirmation text to prove that they had donated.  

If you are aiming for a viral element to your virtual fundraising, then look no further!

  1. Text-to-Vote to Choose Your Winner

If there is a competitive element to your virtual event, such as a talent show, then you can ask your supporters to choose the winner via text. Just register a keyword for each competitor and ask your supporters to text choose who they would like to win – whilst making a donation for your charity.

For more information on how to do this, check out the Max’s Foundation Virtual Talent Show.

  1. Personalised Comms to Your Supporters

Send a customised thank you text to your supporters so they know that you really appreciate their donation. You can even embed a link to a video or case study story to build a truly great supporter experience.

Donr will shortly be launching their ‘Text Journeys’ platform, which will enable you to continue to communicate with supporters long after your event. This means that you can steward supporters into regular donors, or invite attendees to your next virtual event.

We’ve given you 5 examples to get you started, but Text Giving is such a versatile tool that the possibilities really are endless! If you would like to find out more, please visit www.donr.com or contact [email protected]

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