What it was about?
For the second year running, we had the pleasure of working with Smiley Movement on their Charity Film Awards.
The Charity Film Awards is an incredible event and the world’s largest campaign for cause-based films. Since its inception, over 2,000 causes have benefited from the awards, gaining exposure, donations and volunteers.
More than 300 charities entered the Awards, and just over 100 were shortlisted as Finalists.
Last year we supported Smiley Movement to go fully virtual. It was a very successful event which welcomed 10,000 attendees online.
This year was all about hybrid.
The physical event was held at the ODEON Luxe in Leicester Square and Everywhere+ hosted the virtual event.
What was special about it?
It was such a pleasure working with the Smiley Movement to bring the glitz and glamour of the red carpet to audiences across the country in a fun and accessible way.
Incorporating virtual into a physical event allows people, who may not have been able to attend in-person the chance to take part, celebrate, learn and share, just as if they were there in person.
Beyond inclusion, a virtual element increases the reach of your physical event enormously. 550 people joined the Charity Film Awards in person at Leicester Square. But 157,000 attendees watched online. This was like having the capacity of 285 ODEON theatres, instead of just the one the physical event was held in.
The success of this event can be largely attributed to the fact that, quite rightly, the virtual element was curated separately and specifically, in parallel to the physical event. This meant that the elements met the respective audience’s needs while complementing one another.
We loved that the continuation of the Smiley Movement brand the seamless so that the audience experience was uninterrupted. The virtual event was a custom build, incorporating the Smiley Movement brand throughout. The logo animations for the holding page were so fun, too!
See all the winners and how to support the charities
Longform under £5million Turnover Award:
About the charity: Safenet has been keeping women and children safe from domestic abuse throughout the North West for 40 years. You can support them here.
Longform £5-£20million Turnover Award
About the charity: They are part of the Wildlife Trusts, a nationwide grassroots movement that aims to protect nature. You can support them here.
Longform £20million plus
About the charity: The charity works to defend the natural world to stand for a green and peaceful future. You can support them here.
£0-100,000 Turnover Award
About the charity: The charity aims to raise awareness to improve the diagnosis, treatment and care of children with Timothy Syndrome (TS). Timothy syndrome is a rare autosomal-dominant disorder characterized by physical malformations, as well as neurological and developmental defects. Support the charity here.
£100,000-500,000 Turnover Award
About the charity: The charity lifts the burden of paperwork for people who are in crisis. It is a free service and provides practical support to those in the Jewish community. You can support them here.
£500,000-5 million Turnover Award
About the charity: Surfers Against Sewage is a grassroots environmental charity, dedicated to the protection of the ocean, waves, beaches and wildlife. You can support them here.
About the charity: The charity is part of the Carers Trust Network, which was established to provide help and support ot the 21,000 unpaid carers in Swindon. You can support them here.
£5-20 million Turnover Award
About the charity: Teenage Cancer Trust is a cancer care and support charity in the UK that exists to improve the cancer experience of young people aged 13–24. The charity’s key service is providing specialist teenage units in NHS hospitals. You can support them here.
£20-50 million Turnover Award
About the charity: Scouting actively engages and supports young people in their personal development, empowering them to make a positive contribution to society. You can support the charity here.
£50-100 million Turnover Award
About the charity: Shelter’s aim is to end homelessness and bad housing in Britain. It’s online advice services and practical emergency housing helps millions of people each year. You can support them here.
£100 million plus Award
About the charity: Sightsavers is an international non-governmental organisation that works with partners in developing countries to treat and prevent avoidable blindness, and promote equality for people with visual impairments and other disabilities. You can support them here.
You can view all the other winners at the Awards at smileymovement.org/awards.
The whole Everywhere+ team would like to congratulate all Charity Film Award nominees.
This was a showcase of a lot of very important work to make the world a better place and we’re so proud to have been a part of sharing this work with audiences across the country.