Thanks for joining our talk with RNIB.

We thought you might be interested in a short write-up on how RNIB is transforming its customer journey-turning service users into engaged donors. By combining audience insight with AI-generated user profiles, advanced personalisation, and rapid journey testing, we helped create empathetic, data-driven experiences that deepened engagement, strengthened donor relationships, and significantly improved digital campaign performance.

👉 Check it out here

We also wanted to share our Open Strategy Starter Kit – a practical resource to help you develop a collaborative, agile approach to vision-setting and strategic planning. Whether you’re refreshing your strategy or embarking on organisational change, agile thinking can help you:

• Boost staff engagement and commitment to your future direction
• Co-create with diverse voices and perspectives
• Build in flexibility to respond to change
• Break down complexity into sprint-based actions
• Drive clarity, ownership and accountability across teams

👉 Explore the Starter Kit